The healthiest production snack ever made.

A tech breakthrough. In snack form.

A unique blend of 14 veggies, one fruit and functional vegetable fibers. Reimagined as a crunchy, craveable snack.

  • No flour
  • No oil
  • No added sugar
  • Never fried or baked
Loovies Styx chile and lime can, 22g

“The snack of the future.”

El Heraldo de México
Nutri-Score ANOVA group 10 warning seals in 40+ countries15 of 15 systems, top score5 independent European studies

As seen on

01 — What's inside

The snack they said couldn’t be made.

A unique vegetable blend. An unmistakable crunch.

A plate with 150 grams of fresh vegetables: broccoli, kale, tomato, cucumber, carrot, beetroot, pepper, avocado and pineapple

150 g

fresh-produce equivalent*

*Approximate fresh-produce equivalent, calculated for the product formulation. Not a claim of identical nutritional composition.

Loovies Styx chile and lime can with two vegetable sticks, 22g

22 g

55 kcal
11 g of fiber

  • 01The vegetables are the snack. 14 veggies. One fruit. Functional vegetable fibers.
  • 02No flour. No oil. No added sugar. Never fried. Never baked.
  • 03Taste. Nutrition. Convenience. Not two out of three. All three.
  • 04326 iterations. Five countries. One impossible brief. Developed across Mexico, the United States, Canada, Switzerland and Spain.

They said it was impossible.
We kept going.

02 — See it

The science behind Styx, in one minute.

Tap to play with sound. Tap again to pause.

03 — The numbers

What the science
says.

NutrionIQ
55kcal
Per 22 g can.
11g
Fiber per can.
15 / 15
Highest possible score across all 15 voluntary nutritional profiling systems.
11
Regulatory systems, same answer. Maximum rating under mandatory labelling regimes from Mexico to Japan.
NOVA 1
NOVA Group 1. Minimally processed.
1 in 2M
Unique nutritional profile. One in two million products.
40+
Countries evaluated, zero negative seals. International regulatory analysis published by PriMera Scientific.
326
Iterations. Five countries. Developed across Mexico, the United States, Canada, Switzerland and Spain.

Published

UCAM, Universidad Católica de Murcia

Regulatory review evaluated against the labelling systems of more than 40 countries.

Published

PriMera Scientific Publications

International regulatory analysis of front-of-pack labelling. Loovies Styx as a case study of snacks that meet the strictest frameworks without sacrificing taste. Zero negative seals; positive seals in most voluntary systems.

Pending publication

Independent comparative study

Nutritional comparison across millions of products with two international universities. Results under embargo until publication.

04 — Rated by 15 systems

Top score in every voluntary nutritional profiling system in the world.

Fifteen voluntary systems, fifteen maximum ratings. Listed by name so you can look each one up. Below them, the eleven mandatory labelling regimes that reach the same verdict.

  1. Nutri-ScoreEuropean UnionA
  2. KeyholeNordic countriesQualified
  3. Choices ProgrammeInternationalQualified
  4. Heart Foundation TickAustralia · New ZealandQualified
  5. Heart Symbol (Sydänmerkki)FinlandQualified
  6. NOVA ClassificationInternational academicGroup 1
  7. FDA "Healthy"United StatesMeets criteria
  8. AHA Heart-CheckUnited StatesQualified
  9. Non-GMO ProjectUS · CanadaVerified
  10. USDA OrganicUnited StatesCertified
  11. Whole Grain StampWhole Grains Council100%
  12. Health Star RatingAustralia · New Zealand5.0 ★
  13. Healthier ChoiceSingaporeQualified
  14. SIGALatin AmericaGroup 1
  15. Guiding StarsUS · Canada3 of 3

11 regulatory systems. One answer.

  • MexicoNo warning seals, no sweeteners
  • European UnionNutri-Score A
  • United KingdomMaximum NPM rating
  • AustraliaHealth Star Rating 5 / 5
  • SingaporeHealthier Choice
  • Abu DhabiNo warnings, Green Nutri-Mark
  • ChileNo warning seals
  • BrazilNo warning seals
  • South KoreaHealthy food certification
  • JapanFOSHU approved
  • ThailandHealthier Choice logo

05 — The MomBoard

What comes next, we create together.

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