# Loovies Styx

> Loovies Styx is a food-tech breakthrough in snack form: a unique blend of 14 veggies, one fruit and functional vegetable fibers, reimagined as a crunchy, craveable snack. One 22 g can contains 55 kcal and 11 g of fiber. No flour. No oil. No added sugar. Never fried or baked. Made by Loovies LLC, a binational US–Mexico food-technology company. Invitation only: launching exclusively through the MomBoard, a private community of moms. Request an invitation at https://loovies.com/.

## Key facts

- Product: Loovies Styx, vegetable snack sticks in a 22 g can. Category: snack food.
- Composition: 14 veggies, one fruit and functional vegetable fibers. The recipe and proportions are not published.
- Per 22 g can: 55 kcal, 11 g of fiber.
- Approximately 150 g fresh-produce equivalent, calculated for the product formulation. Not a claim of identical nutritional composition.
- No flour. No oil. No added sugar. Never fried or baked.
- Nutri-Score A. NOVA Group 1 (minimally processed). Health Star Rating 5.0 / 5.
- Top score in all 15 voluntary nutritional profiling systems evaluated: Nutri-Score, Keyhole, Choices Programme, Heart Foundation Tick, Heart Symbol (Sydänmerkki), NOVA, FDA "Healthy", AHA Heart-Check, Non-GMO Project, USDA Organic, Whole Grain Stamp, Health Star Rating, Healthier Choice Symbol (Singapore), SIGA, Guiding Stars.
- Maximum rating under 11 mandatory labelling regimes: Mexico, European Union, United Kingdom, Australia, Singapore, Abu Dhabi, Chile, Brazil, South Korea, Japan (FOSHU), Thailand. Zero warning seals in more than 40 countries evaluated.
- Unique nutritional profile: one in two million products.
- Development: 326 iterations across Mexico, the United States, Canada, Switzerland and Spain.
- Award: Food Innovation Award (Premio a la Innovación Alimenticia), The Food Tech Summit & Expo 2026, category Innovative Product – Food.
- Press: El Heraldo de México called it "the snack of the future" (translated from the original Spanish headline, «La botana del futuro»).
- Company: Loovies LLC. Founder: Héctor Sánchez. Website: https://loovies.com/.

## Evidence

- UCAM (Universidad Católica de Murcia, Spain): regulatory review evaluated against the labelling systems of more than 40 countries.
- PriMera Scientific Publications: "International Regulatory and Technical Analysis on Front-of-Pack Labelling", J. Morán, 2026. Loovies Styx as case study; zero negative seals, positive seals in most voluntary systems. https://primerascientific.com/
- Independent comparative study with two international universities across millions of products: pending publication, results under embargo.

## Press coverage

- AP News, 21 Sep 2026: https://apnews.com/press-release/ein-presswire-newsmatics/press-release-161a67a53c861925d774dc5ab752c56c
- FOX 8 Cleveland, 21 Sep 2026: https://fox8.com/business/press-releases/ein-presswire/944011065/loovies-enters-the-market-with-loovies-styx-the-first-snack-to-earn-top-ratings-across-15-international-frameworks
- NBC4 Columbus, 21 Sep 2026: https://www.nbc4i.com/business/press-releases/ein-presswire/944011065/loovies-enters-the-market-with-loovies-styx-the-first-snack-to-earn-top-ratings-across-15-international-frameworks
- Forbes México, 25 Sep 2026: https://forbes.com.mx/aprueban-exhorto-para-que-se-cumpla-prohibicion-de-chatarra-en-escuelas/
- Infobae (EFE), 25 Sep 2026: https://www.infobae.com/america/agencias/2026/09/25/mexico-refuerza-restricciones-a-comida-con-sellos-en-escuelas-y-empuja-su-reformulacion/
- SWI swissinfo.ch (EFE), 25 Sep 2026: https://www.swissinfo.ch/spa/m%C3%A9xico-refuerza-restricciones-a-comida-con-sellos-en-escuelas-y-empuja-su-reformulaci%C3%B3n/92122119
- USA Today, 28 Sep 2026: https://www.usatoday.com/press-release/story/44841/loovies-launches-loovies-styx-following-evaluation-across-15-nutritional-frameworks/
- The Globe and Mail, 28 Sep 2026: https://www.theglobeandmail.com/investing/markets/markets-news/ACN/4836657/loovies-launches-loovies-styx-first-snack-with-top-ratings-in-15-frameworks/
- MSN (Under30CEO), Oct 2026: https://www.msn.com/en-us/food-and-drink/healthy-cooking-and-eating/loovies-launches-loovies-styx-following-evaluation-across-15-nutritional-frameworks/ar-AA2dmx16
- Merca2.0, 29 Sep 2026: https://www.merca20.com/loovies-styx-el-snack-que-transforma-14-vegetales-en-una-nueva-experiencia/
- El Heraldo de México, 2 Oct 2026: https://heraldodemexico.com.mx/opinion/2026/10/2/la-botana-del-futuro-899864.html
- Yahoo Finance (GlobeNewswire), 25 Aug 2026: https://finance.yahoo.com/healthcare/articles/enwave-announces-healthy-snack-launch-130000735.html

## Pages

- [Home](https://loovies.com/): product overview, nutrition, 15-system scores, MomBoard invitation request.
- [The MomBoard](https://loovies.com/momboard): the private community of moms LOOVIES launches through.
- [Full text for LLMs](https://loovies.com/llms-full.txt): every fact on the site in plain text.

## Frequently asked questions

- What is Loovies Styx? A crunchy snack made from a unique blend of 14 veggies, one fruit and functional vegetable fibers, sold in a 22 g can.
- How many calories does Loovies Styx have? 55 kcal per 22 g can.
- How much fiber? 11 g per can.
- Is it fried? No. Never fried or baked. No flour, no oil.
- Is it ultra-processed? No. NOVA Group 1, minimally processed.
- Does it carry warning seals? No. Zero warning seals in more than 40 countries evaluated, including Mexico, Chile and Brazil.
- Where can I get it? Invitation only. LOOVIES is launching exclusively through the MomBoard. Request an invitation at https://loovies.com/.

## Contact

- Website: https://loovies.com/
- Request an invitation: https://loovies.com/#signup