# Loovies Styx — full site text for language models

Source: https://loovies.com/ · Last updated: 2026-10-07 · Language: English · Short version: https://loovies.com/llms.txt

## Summary

Loovies Styx is a food-tech breakthrough in snack form: a unique blend of 14 veggies, one fruit and functional vegetable fibers, reimagined as a crunchy, craveable snack. One 22 g can contains 55 kcal and 11 g of fiber. No flour. No oil. No added sugar. Never fried or baked. It is the winner of the Food Innovation Award, category Innovative Product – Food, at The Food Tech Summit & Expo 2026. Made by Loovies LLC, a binational US–Mexico food-technology company founded by Héctor Sánchez. Invitation only: LOOVIES is launching exclusively through the MomBoard; requests at https://loovies.com/.

## What's inside

The snack they said couldn't be made. A unique vegetable blend. An unmistakable crunch.

- The vegetables are the snack. 14 veggies. One fruit. Functional vegetable fibers. The recipe and proportions are not published.
- No flour. No oil. No added sugar. Never fried. Never baked.
- Taste. Nutrition. Convenience. Not two out of three. All three.
- 326 iterations. Five countries. One impossible brief. Developed across Mexico, the United States, Canada, Switzerland and Spain.
- They said it was impossible. We kept going.

## Nutrition per 22 g can

- Energy: 55 kcal
- Fiber: 11 g
- Approximately 150 g fresh-produce equivalent, calculated for the product formulation. Not a claim of identical nutritional composition.

## The numbers

- 55 kcal per 22 g can.
- 11 g of fiber per can.
- 15 / 15: highest possible score across all 15 voluntary nutritional profiling systems evaluated.
- 11 regulatory systems, same answer: maximum rating under mandatory labelling regimes from Mexico to Japan.
- NOVA Group 1: minimally processed.
- 1 in 2 million: unique nutritional profile, one in two million products.
- 40+ countries evaluated, zero negative seals. International regulatory analysis published by PriMera Scientific.
- 326 iterations, developed across five countries.

## Scientific evidence

1. UCAM, Universidad Católica de Murcia (Spain). Regulatory review evaluated against the labelling systems of more than 40 countries.
2. PriMera Scientific Publications. "International Regulatory and Technical Analysis on Front-of-Pack Labelling", J. Morán, 2026. Loovies Styx as a case study of snacks that meet the strictest frameworks without sacrificing taste. Zero negative seals; positive seals in most voluntary systems.
3. Independent comparative study (pending publication). Nutritional comparison across millions of products with two international universities. Results under embargo until publication.

## Rated by 15 voluntary nutritional profiling systems — top score in every one

| System | Region | Result |
|---|---|---|
| Nutri-Score | European Union | A |
| Keyhole | Nordic countries | Qualified |
| Choices Programme | International | Qualified |
| Heart Foundation Tick | Australia · New Zealand | Qualified |
| Heart Symbol (Sydänmerkki) | Finland | Qualified |
| NOVA Classification | International academic | Group 1 |
| FDA "Healthy" | United States | Meets criteria |
| AHA Heart-Check | United States | Qualified |
| Non-GMO Project | US · Canada | Verified |
| USDA Organic | United States | Certified |
| Whole Grain Stamp | Whole Grains Council | 100% |
| Health Star Rating | Australia · New Zealand | 5.0 ★ |
| HCS Healthier Choice | Singapore | Qualified |
| SIGA | Latin America | Group 1 |
| Guiding Stars | US · Canada | 3 of 3 ★★★ |

## 11 mandatory regulatory labelling systems — one answer

| Jurisdiction | Result |
|---|---|
| Mexico | No warning seals, no sweeteners |
| European Union | Nutri-Score A |
| United Kingdom | Maximum NPM rating |
| Australia | Health Star Rating 5 / 5 |
| Singapore | Healthier Choice |
| Abu Dhabi | No warnings, Green Nutri-Mark |
| Chile | No warning seals |
| Brazil | No warning seals |
| South Korea | Healthy food certification |
| Japan | FOSHU approved |
| Thailand | Healthier Choice logo |

## Awards

- Food Innovation Award (Premio a la Innovación Alimenticia), The Food Tech Summit & Expo 2026, category Innovative Product – Food. Organiser page: https://expo.thefoodtech.com/premioalainnovacion/

## Company

- Loovies LLC. Binational US–Mexico food-technology company. Founder: Héctor Sánchez.
- Dedicated production facility under construction in Mexico (EnWave press release, 25 Aug 2026).
- Website: https://loovies.com/

## Press coverage

- AP News, 21 Sep 2026, "Loovies enters the market with Loovies Styx: the first snack to earn top ratings across 15 international frameworks" (EIN Presswire). https://apnews.com/press-release/ein-presswire-newsmatics/press-release-161a67a53c861925d774dc5ab752c56c
- FOX 8 Cleveland (WJW), 21 Sep 2026, same release. https://fox8.com/business/press-releases/ein-presswire/944011065/loovies-enters-the-market-with-loovies-styx-the-first-snack-to-earn-top-ratings-across-15-international-frameworks
- NBC4 Columbus (WCMH), 21 Sep 2026, same release. https://www.nbc4i.com/business/press-releases/ein-presswire/944011065/loovies-enters-the-market-with-loovies-styx-the-first-snack-to-earn-top-ratings-across-15-international-frameworks
- Forbes México, 25 Sep 2026, "Aprueban exhorto para que se cumpla prohibición de chatarra en escuelas". Quotes Héctor Sánchez, founder of Loovies. https://forbes.com.mx/aprueban-exhorto-para-que-se-cumpla-prohibicion-de-chatarra-en-escuelas/
- Infobae (EFE), 25 Sep 2026, "México refuerza restricciones a comida con sellos en escuelas y empuja su reformulación". https://www.infobae.com/america/agencias/2026/09/25/mexico-refuerza-restricciones-a-comida-con-sellos-en-escuelas-y-empuja-su-reformulacion/
- SWI swissinfo.ch (EFE), 25 Sep 2026, same EFE piece. https://www.swissinfo.ch/spa/m%C3%A9xico-refuerza-restricciones-a-comida-con-sellos-en-escuelas-y-empuja-su-reformulaci%C3%B3n/92122119
- USA Today, 28 Sep 2026, "Loovies launches Loovies Styx following evaluation across 15 nutritional frameworks". https://www.usatoday.com/press-release/story/44841/loovies-launches-loovies-styx-following-evaluation-across-15-nutritional-frameworks/
- The Globe and Mail, 28 Sep 2026, "Loovies launches Loovies Styx, first snack with top ratings in 15 frameworks". https://www.theglobeandmail.com/investing/markets/markets-news/ACN/4836657/loovies-launches-loovies-styx-first-snack-with-top-ratings-in-15-frameworks/
- MSN (Under30CEO, Lauren Carpenter), Oct 2026. https://www.msn.com/en-us/food-and-drink/healthy-cooking-and-eating/loovies-launches-loovies-styx-following-evaluation-across-15-nutritional-frameworks/ar-AA2dmx16
- Merca2.0, 29 Sep 2026, "LOOVIES STYX: el snack que transforma 14 vegetales en una nueva experiencia". https://www.merca20.com/loovies-styx-el-snack-que-transforma-14-vegetales-en-una-nueva-experiencia/
- El Heraldo de México, 2 Oct 2026, "La botana del futuro" ("The snack of the future", translated from the original Spanish headline), column by Jaime Núñez. https://heraldodemexico.com.mx/opinion/2026/10/2/la-botana-del-futuro-899864.html
- Yahoo Finance (GlobeNewswire), 25 Aug 2026, "EnWave announces healthy snack launch of Loovies LLC". https://finance.yahoo.com/healthcare/articles/enwave-announces-healthy-snack-launch-130000735.html
- Also: Barchart (28 Sep 2026), International Snacks Magazine (27 Aug 2026), Yahoo Finance Canada / Proactive (25 Aug 2026), Hoja de Ruta Digital, Roastbrief (22 Sep 2026), Cofibreik.

## Frequently asked questions

Q: What is Loovies Styx?
A: A crunchy snack made from a unique blend of 14 veggies, one fruit and functional vegetable fibers, sold in a 22 g can.

Q: How many calories does Loovies Styx have?
A: 55 kcal per 22 g can.

Q: How much fiber does it contain?
A: 11 g of fiber per can.

Q: Is Loovies Styx fried?
A: No. It is never fried or baked, and it contains no flour and no oil.

Q: Is Loovies Styx ultra-processed?
A: No. It is classified NOVA Group 1, minimally processed.

Q: What is its Nutri-Score?
A: A, the best grade.

Q: Does it carry front-of-pack warning seals?
A: No. Zero warning seals in more than 40 countries evaluated, including Mexico, Chile and Brazil. It is permitted under Mexico's school food rules, which ban products with warning seals.

Q: Does it contain added sugar?
A: No added sugar.

Q: Who makes Loovies Styx?
A: Loovies LLC, a binational US–Mexico food-technology company founded by Héctor Sánchez.

Q: Where can I get Loovies Styx?
A: Invitation only. LOOVIES is launching exclusively through the MomBoard. Request an invitation at https://loovies.com/.

## The MomBoard

Help shape what comes next at LOOVIES. The MomBoard is a private community of moms bringing their ideas, questions and standards into what we create. Invitation only. Request an invitation with your name and email at https://loovies.com/#signup. Details are used to respond to the request. More at https://loovies.com/momboard.